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Channel: Strategy – Perspectives
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The Art of Blogging – Emerging Culture in Communication #ProBlogging #HowTo

I recently decided to try a new idea in blogging. I was driving down to Blog World New York (a 6 hour drive) and I found myself really wanting to blog. It’s rare that I have such long stretches of time...

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Discovering The Hidden Value of Location Based Apps for Business #Custserv

There’s a misconception in the business world on the potential of Location Based Marketing. Many companies focus on the “How do we use this to attract customers”. However there is a flip side to the...

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The Social Sometimes Forget to Use Social | Networking | LinkedIn

This post is about recognition and extending the value in our networks and connections to translate into the “real world”. We are overloaded with Social Networks, we participate actively, we manage our...

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Warning: Social Media May Cause Aggression | Mobile Marketing

If you work in customer service, if you own a business, if you manage a team, you need to read this, and in fact, you need to share this with them. Share this if you care about customer service. This...

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7 Days to Breaking the Barrier To Blogging

Whether you are a social media professional, or a business person working on understanding social media, blogging is a key area that needs to be worked into your strategy. Not Another Blogging Post...

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Seduced by the numbers? The Honeymoon is Over.The Value of a Facebook Like...

The biggest challenge faced by social media professionals entering an organization who is at the onset of social media integration will be confronting the popular misconception that “likes” on Facebook...

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Fast Track Marketing: QR Code Driving Fans Closer |Strategy|Engagement

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on walls, magazines, newspapers, billboards, TV...

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A Social Media & Digital Property Estate Plan – Till Death Do Us Part or Beyond

According to an article in The Sun, Bruce Willis intends to leave his music collection to his kids after his death, however, the article reports, according to their interpretation of the user agreement...

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When Search Engine Giants Turn to Print – Your Marketing Strategy

Fading printers sign on an old stone wall – is print a thing of the past? According to a recent infographic focusing on the demographics of online users, over 66% of adults are connected to a social...

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Navigating The Buzz of Branding: Start Here.

People aren’t looking for an ad,they aren’t looking to buy something.They are looking for a connection. How do you do that? #branding I am going to be speaking to a group of Insurance Brokers this...

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Social Media Timing is Everything: Understanding Automation’s Role in...

Robot (Photo credit: ewen and donabel) Are You a Robot? We have heard a lot of talk lately about the risks of automation in social media. Many people seem to believe that automating tweets, or posts...

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Aviva Empowers Communities for a 4th Year Starting Today @AvivaCF #BeTheChange

The Aviva Community Fund Launches this week for it’s 4th consecutive year. This social media based contest puts the power into the hands of the communities around them to have a vote and make positive...

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Facebook Success Summit Day 1 & 2 – Highlights #FBSS12

Facebook Success Summit 2012: Online Facebook Marketing Mega Conference Share on Facebook Share on Twitter Share on Google Share on Linkedin Share by email Socialmediaexaminer – Affiliate Link 0 likes...

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Ideas: Quizzing Your Way to Support – #NonProfit Strategy Built on Engagement...

World Food Day was proclaimed in 1979 by the Conference of the Food and Agriculture Organization (FAO). The aim of the Day is to heighten public awareness of the world food problem and strengthen...

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Changing The Buzz Words in Social Business: “The Impact Equation” Delivers...

The Impact Equation by New York Times bestselling authors Chris Brogan & Julien Smith is set for release on October 25th. I was thrilled to get an advance copy for review and am so honored to be...

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Social Media Changes You and Society – The Human Connection

A knock came at my door about an hour ago while I was having a good and valued discussion with my daughter… My daughter went to look to see who it was, coming back to report she thought it might be...

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It’s Your Blog – Own it. Beyond The Usual Rules For Blogging Success

Blogging effectively takes a lot more than just writing. If I asked you what the top most important things in blogging are, what would you say? Write “interesting content”? Be relevant? Keep it short?...

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Social Connections | To Friend or Not To Friend : You had me at Subscribe

  My friend and Social Media Consultant,  Linda Bernstein came up with a good question on her Facebook status, she wanted to know if people friend people whom they do not know. It’s a great question...

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When You’re Overrun With Fear. #Leadership #Marketing #Culture and Social Media

The underlying theme for much of what I have been seeing lately seems to have it’s roots in fear. Online and offline, people everywhere seem to be stunted by fear. This not only hurts your business,...

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Breaking Down Social Media : Finding a Soul in Brands

The term social media is largely misused and misunderstood. You can’t have one social media strategy, or just decide to “do social media”. You have to realize what the term represents, that’s the first...

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